Canny Australians are showing a growing appetite for cheap and easy dinners at home in a bid to stay healthy and save cash.
As the pandemic causes nationwide restrictions and restaurant closures, Coles is stepping up to help home cooks create delicious treats with the click of a button.
The supermarket giant’s new online platform coles&co — which starts next week — is designed to inspire families with great value specials and exclusive content.
Coles chief marketing officer Lisa Ronson said Australians are cooking from home more than ever and they want to get great value and explore new things.
“Coles&co is about boosting what we have to offer customers,” she said. “We want to provide great value and useful food and drink solutions in the most personalised, timely and relevant ways.
“We are thrilled to launch coles&co and create a really compelling platform to engage with our customers on what is happening in the food and drink industry — whether that be in our stores, on the farm with local food producers or with our own brand development chefs in our Coles kitchens.”
The website will be led by former Qantas head of wine Lisa Hudson who has been appointed as the website editor.
Ms Hudson will ensure customers have useful information at their fingertips that will help them feed their families on a budget, stay healthy and entertain loved ones.
“I’m passionate about delivering an exceptional customer experience and celebrating everything that our food and wine industry has to offer,” she said.
“Coles&co is a really exciting platform to highlight the amazing work of Australian chefs and local food and beverage producers.
“To be in a position to inform Australians about how they can live healthier and happier lives is a real privilege.”
The website will bring together the best content from Coles’ customer channels, partners and ambassadors, including Coles magazine, What’s for Dinner Live, Curtis Stone and the AFL, as well as creating new content featuring local suppliers and food trends to inspire customers.